both lee and his baltimore counterparts agreed to take part in the day of the service for the city. plus a visit to their local crab market and they will need to wear the winning team's jerseys. >> i'll show them the real crabs. >> i've got that right here. she'll be wearing this when shecracks our crab here. >> millions of bay area fans will be watching every move that they make tomorrow, but also a good chance that overs will be tuned in just for the commercials. we'll show you that the super bowl ads, they are already turning heads. >> reporter: 30 seconds of this cloning caused bush about $4 million. a minute of kate upton doing what she does best. mercedes will be set back to $8 million. despite the record-setting price tag to buy time, all the super bowl ad space has sold out. >> over 100 million people are seeing these spots and talking about them before, during, and after. >> reporter: to generate the long-term buzz for their party senior citizens, taco bell posted this commercial online. at least 26 of this year's 30 plus companies released at least a little bit of their ad